These days most of us don’t want to be ‘sold to.’ Indeed, that’s why most of us don’t want to go into a car yard or a real estate agent, we have a built–in assumption that we will be ‘sold to.’ Instead you need to conscientiously and consistently do your marketing. Emails, social marketing, networking functions and so on. Engage ...

Whether you want to go down a scholarly track or just observe for hours at a cafe, just observe, discuss with a friend, and make notes on your observations. If you want to have success in life, you need to incite certain behaviours in those around you. Let’s face it… people have to say ‘yes’ more often than ’no’, and ...

But please don’t take the first coach that comes along cold-calling. Yes they’ll often promise the world. Unfortunately it’s common they do not deliver on the grand promises. Really great coaches do exist. Give one a test drive and see if you like him or her. Check if you feel they can stimulate you to grow and keep you in ...

Skimp on movie tickets and expensive food, but don’t be shy when it comes to your looks. ’First impressions count’ is really true. Whether people see you in person or in a video, what you wear, how you’re groomed and how you carry yourself sends a whole lot of subliminal signals to the other person. The other person probably won’t ...

Reaching your goal and not knowing where to go next can be utterly deflating. Right now you might be thinking “but I’m having enough trouble reaching my current goal …” Yes, but once you start believing in that goal, and you feel and act like you have already achieved it, it will come sooner than you think. I have a ...

If you know something won’t work or it’s not right for you, back out as soon as you know. Or if it’s right, jump in right away. It may sound simple, but it’s a known fact that one of the biggest advantages of the most successful entrepreneurs is the speed with which they make decisions. Are they wrong more often? ...

I don’t mean doing a cost/benefit analysis on the ice cream you’re about to buy your kids, or the round of drinks you’re about to shout your friends. But say you have the choice of taking the car and the bus to the city. If you take the bus it will take 7 minutes longer, but you get a bit ...

I hear a lot of people complain “Oh, I just haven’t got enough time”, but when you ask them where they spend their time they’re not sure. If this sounds like you, then simply keep a time sheet for 2 weeks. A daily sheet of paper will do. Break it down into 10 or 15 minute increments. Then set your ...

If you have defined your target market as 25 – 35 year old females, and somebody comes along and says “oh there are a whole lot of 50 year old men over here who I think would like your product too …” you have to stick to your guns. Say you go with it, and try to cater to that ...

If you’re not a woman, have you noticed that most women fuss about shoes? If you’re a woman, you know why. Shoes are a key ingredient in that critical first impression. These days there are so many first impressions you have to make them all count. You may think you’re going to the city for an ordinary coffee with an ...