Try not to sell anything

These days most of us don’t want to be ‘sold to.’ Indeed, that’s why most of us don’t want to go into a car yard or a real estate agent, we have a built–in assumption that we will be ‘sold to.’

Instead you need to conscientiously and consistently do your marketing. Emails, social marketing, networking functions and so on. Engage your prospects, and give them lots of chances to say ‘yes’ to you.

Yes, you should absolutely ask for the order, never forget that. But when you build your business the marketing way people will practically sit on the edge of their seats waiting to buy.

So how do you really do this for your business? Whether you’re selling a product or service it’s about hitting that ‘irresistible offer’ spot. There is a new patisserie shop in the middle of Sydney’s CBD, with a totally unique offering. It’s an offering that is so good, that everybody tasting it says “OMG!”

What is their main business? Selling to large corporate offices for morning or afternoon tea. Do they need to do a hard sell on anybody? No, a simple sampling of their delicious pastries is all that is needed for people to come back or call them up to place orders. Easy!