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Can you really use brand to grow your business?

I know the prevailing school of thought is ‘sell, sell, sell’. And yes, you need to sell to generate revenue, to create profits.

However, what if creating that revenue was a lot easier because you have invested in a great brand?

When Business Connector got started 18 months ago it was an easy decision, the company had to build significant brand value from day 1. It’s a significant investment for any startup but an important decision in this digital-marketing-driven world.

Having a great product, awesome customer service and so forth is pretty much the baseline these days. And brand becomes an obvious way to differentiate you from the rest. And it’s much easier to do than most people would think.

Watch this video with Matthew Poiner from PDC Creative to learn more.

http://www.youtube.com/watch?v=e44VMG4oFrU?rel=0

About Mike Boorn Plener

Mike Boorn Plener is a Business Growth Specialist and Founder of Business Connector. Mike has the ability to swiftly analyse a problem and be the catalyst to generate practical solutions. Click to view Mike Boorn Plener's full profile

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The value of a brand greatly increases the value for an exit strategy in ways that people can’t easily quantify – it is an emotional connection that Matthew talks about in terms of latent value in the video. These are great strategies. Also something that does need to be considered is the owner’s role in the branding especially for small businesses. For often the personal brand of the owner is mixed up with the business brand. Separating the two is key to an exit strategy if you want to get out of the business and not be taken along as well to the new business. Many small business owners get dragged into the big company when they sell and they lose that spark that made them successful in the entrepreneurial stage. Separating the personal brand and the business brand for an exit strategy is important too.

Good video for an entrée into the session.