Tag Archives: events

PR for business in the social age

PR For Business In The Social Age

The rise of social media and evidence-based performance measurement has been described as the death of traditional public relations.  But while PR budgets have taken a hit from digital media investments, it’s still unarguable that traditional media coverage of business announcements and activities drive traffic, engagement and awareness, both online and offline.  And the reality is that social content that ...

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