Shaun McGowan is a digital strategist and entrepreneur who has utilised his expertise to grow multi-million dollar businesses from the ground up. His philosophy is “domain name first; business concept second” premised on the firm belief that any successful business can be developed with the right online “real estate”. Shaun is the co-founder of small business loan provider Lend. More ...

It’s really exciting to be starting a new business. Time and time again, though, I see great businesses having to spend tens of thousands of dollars on trying to build their brands in competitive industries. Why not just buy a brand? For a few thousand dollars you could get; instant brand recall, click authority, trust, more enquiries and more sales. ...

While some domain names cost businesses as little as $19 to register for a two-year period, some are literally selling for tens of thousands of dollars in Australia. As a pure investment, domain names are possibly the greatest ROI opportunity that exists. What’s the value in a domain name? All domain names are not created equal. The more descriptive it ...