It’s so important you stay true to your target market. If you have defined your target as 25-35 year old females, and somebody comes along and says “oh there are a whole lot of 50 year old men over here who I think would like your product too …” you have to stick to your guns. Imagine you go with ...

Yes, email, Skype and Facebook may be more effective, but do you create real, strong relationships that way? Get out there and meet people! Whether you’re attending seminars or doing business networking, it’s all about putting yourself ‘out there’ and meeting likeminded people, who you might end up doing business with. For many of us, networking feels terribly uncomfortable to ...

Having a great brand is important for recognition—and for when you want to exit the business. It’s also important to attract staff, suppliers, investors and of course—customers. Save on the office, drive a small car, have electronic answering instead of a telephonist, but don’t skimp on the brand. Make sure your brand is ‘hot’ in the eyes of your prospect. ...

All leading marketers use content to build trust. Don’t be afraid to put the crown jewels on the front lawn. People think “if that’s what (s)he gives away for free, wonder what’s inside?” What’s inside is usually you, the expert, or the trusted business operator. And don’t forget the money is in delivering the how–to. Anybody can stand up and ...

Share your opinion, even if it’s controversial. Share freely of your knowledge. It builds trust. Find a good rhythm for your writing. Perhaps doing a bit every day works best for you,; perhaps it’s taking a whole day every 2 months. Perhaps it still feels too hard. If that’s the case try speaking into a dictaphone or voice recorder, and ...

Yes, it may feel scary to stand in front of the camera, but in this day and age, people “love to watch”. Give them what they want. It will also improve your Google rankings better than anything else you can accomplish on a Sunday afternoon. It does not take much to get started. A simple HD digital video camera is ...

These days training, advice, articles, and even physical goods can be obtained for free or nearly free. Let’s look at an example why this is a terrible trap: If I provide a lead for a $1,000 sale with a 25% chance of sales conversion and charge you $50 for the lead it may at first seem like an awfully expensive ...

In a downturn sell “I can help you get out of the rut” type of training courses. In an upturn sell “a new infinity pool”. During lean times there are certain industries you don’t want to be in, and in good times there are certain industries that don’t work so well. Just try being in unemployment services when the economy ...

“That sounds expensive.” Not nearly as expensive, I can assure you, as the price of the mistakes you avoid when you have a great mentor. What is a mentor? It’s usually somebody who has already gone down a path similar to the path you’re about to head down. Think of a mentor as an experienced mountain guide. Just like a ...

The only long–lasting secret to 6 hours sleep every night and still looking fresh–faced at 50 is meditation. TM (Transcendental Meditation) is the Rolls-Royce version, but many other forms of meditation work too. You need all the hours you can get to achieve ultimate success in business, and meditation is the way to ensure you stay fresh, alert and get ...