Would you like fries with that?

“Would you like fries with that” may have become a colloquialism, but for a good reason. It should be every business owner’s catch-cry. Why? Because with that simple little question you may be able to double your margin!

Try and stop right now and think of three ways you can cross–sell something in your business. Selling a product? Add a service! Selling a service? Add a standard product you’ve developed (or that somebody else have developed).

For add–ons think low–cost, high margin. The reason cross–selling works is that people have already decided to pay you. Why not explore that opportunity and help your customer a bit more?