In the old days budgets were annual or quarterly. These days you’re better off with monthly or weekly targets. Just imagine that you check your progress every week. If after one week you realise you’re not on target for the month, you still have 3 weeks to catch up before the month is over. If you check monthly… well, you do the maths.
As you know it comes down to sales. I know many business owners who protest “But, I’m no good at sales”. To that I say “not true!”. Most business owners are indeed the best qualified at selling the products/services of the business. Seriously, who would know more than you do?
It’s quite likely there are elements you are not that great at. Like cold-calling, setting appointments, designing your presentation, or other important elements of the sales process. Perhaps you’re great at creating opportunities and presenting but forget to follow up properly and therefore lose sales on the floor.
Those are the elements that you need to consider delegating or outsourcing. So you can allow your best qualities to shine as you’re driving your business forward in front of your prospect or audience.