Be investor quality

Spend the time in the beginning when you’re just starting out to find out what it will take to make your business investor quality. Even speak to people who advise investors or invest themselves.

Why? Because if an investor wouldn’t invest their money in your company, why should you invest your money and time?

Also, unless you just want to buy yourself a job, you need the business to be independent. Attract investments, great suppliers, brilliant partners, superb employees.

It’s the same mechanism that works for all of these. If your business is attractive to investors it will also be able to attract everything else it needs.

The sooner you can make the business attract what it needs on its own merits the sooner you will cease to be chained to your desk in the owner’s office …