John (JD) is a Revenue and Growth Strategist, sales thought leader, public speaker, author, mentor and coach. He brings a diverse skill set from setting the strategic direction for advisory boards through to driving the behaviours and skills of peak performing sales teams. By working within the structure of a business, JD uses the key principals: Review, Refine and Refocus to make long term and effective changes to the results of the business. He drives real and sustainable revenue outcomes for his clients and is an engaging and sort after public speaker.