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Need more Keys to Success? Register for our event here where we show you exactly what you need for your successful business. Social media is a great tool for any business wanting to increase their brand awareness online. It has an extremely low start up cost as the main cost you are paying for is time. However, I see a lot of businesses use ...

The more meetings I have with small businesses, I am realising that social media is puzzling to a lot of people. Most people know they need to use social media, but do not have the time, knowledge or ability to use it effectively. Most businesses also still think it is too risky to use and don’t really want to open ...

“The best professionals in the world … want to work for companies that exhibit good corporate citizenship” (1) Jim Copeland, Jr., former CEO of Deloitte Touche Tohmatsu said. This is especially important to Gen Y with a research study by the Strategic Planning and Consumer Insights division of AMP Agency showing that “79% (of Gen Y) want to work for ...

First off, if you have a company and haven’t created a profile for it yet on LinkedIn, then don’t wait another second. It is imperative that the company that you work for is both listed on the LinkedIn profiles of employees and can be found on it’s own company profile page. But the question ‘ how to you use video ...

Cash management tips to incorporate in your business Running out of cash is every business owner’s nightmare. Cash flow management is the lifeblood of any organisation and is especially true for growing businesses. It’s vital in efficient running of the operations and for the long term sustainability of the business. Many business owners don’t realise that in a growing business, ...

Most new businesses grow and enjoy a reasonable level of success largely because the owner is good at what they do. However this only gets you to a certain point. Longer-term sustainable growth nearly always proves to be much harder to achieve. While different phases of the growth curve require some very different focus and emphasis from the business owner, ...

Working capital management tips that will help you build a business worth $3m+   Mike Boorn Plener, Business Connector with Dinesh Bhatia, CFO Advisory, Perth Working capital management is critical in any business. The goal of working capital management is to ensure that the business is able to continue its operations and has sufficient cash flow to satisfy both operational ...

When a business launches a new product, a good marketing strategy is crucial.  You need to be able to describe what your product does, access an audience who need your product, and engage with advocates who will help guide the growth of your business.  But once your product has been out there a while, what you need is innovation.  And ...

This week we have the Sydney Business Networking Event coming up – as it does every month. It has made me reflect on what really happens at these events and how I see people’s businesses grow as a direct result. Do people come and pitch? Not quite – and thank goodness for that. Instead what happens when people in the room connect ...

The rise of social media and evidence-based performance measurement has been described as the death of traditional public relations.  But while PR budgets have taken a hit from digital media investments, it’s still unarguable that traditional media coverage of business announcements and activities drive traffic, engagement and awareness, both online and offline.  And the reality is that social content that ...