Article

You’ve quit the 9-5, set up the business and seemingly crossed one of the biggest hurdles yet. Now for the next… How do you make this a scalable entity? Now presuming you’ve had a fair few reality checks since embarking on this journey, the first would more than likely be the realisation that this is no longer a job. You ...

It’s really exciting to be starting a new business. Time and time again, though, I see great businesses having to spend tens of thousands of dollars on trying to build their brands in competitive industries. Why not just buy a brand? For a few thousand dollars you could get; instant brand recall, click authority, trust, more enquiries and more sales. ...

While some domain names cost businesses as little as $19 to register for a two-year period, some are literally selling for tens of thousands of dollars in Australia. As a pure investment, domain names are possibly the greatest ROI opportunity that exists. What’s the value in a domain name? All domain names are not created equal. The more descriptive it ...

Many of us would read this headline and say “why would I want a friend that is unpleasant?” The statement in essence is not about seeking out an unpleasant friendship it is more a metaphor to explain why in life and business we need someone to help challenge our existing paradigm. As humans we often become habitual in our ways and ...

There is a powerful tool with the ability to take any business from mediocre to exceptional. Yet we don’t spend the time to understand it’s potential better. This short article will help you understand this tool better and so you can use it to reach new clients. We mostly notice this tool when it’s “cool” or flamboyant. Think Vivid Sydney, ...

One of the biggest myths in pricing is that “its all about the dollars and cents”, the figures that go on the price tag we attach to our product or service. Pricing is so much more than that: most of the 80 or so public or in-house pricing workshops that I’ve facilitated over the years run for 2 or 3 ...

In most businesses, the limiting factor is the performance of your people. To grow the business, your people will need to be either doing new tasks or similar tasks in a better way. I am not saying that developing people’s skills is the only way that a business can grow. There are ways that people savvier than me grow businesses ...

He’s on board. He’s interested. Should you be interested in him? Have you found a Unicorn Investor? The one who has the knowledge, experience and time enhance your business as well as money? How can you find out? Read on… Have you ever heard that the right investor can accelerate your business through start-up to profit making? Yes, it is ...

Is your business an Innovation Factory? Many businesses start with a great idea that’s a niche area but soon competition joins and it’s a mass market. Here are some ideas to foster innovation and keep your business ahead of the competition. Build Innovation Factories with Partners and Teams Great ideas for innovation come from the broader workforce and Partners not ...