Social media is becoming more important in building a brand’s identity, and it is becoming harder to get organic reach. But businesses don’t need to despair; there are steps that can help to get noticed. These 9 steps is a system I use with many of my clients to building their social media presence while increasing their sales. These steps are supported ...

A crisis can strike at any time, from anywhere and most organisations are not prepared for the unexpected. In most situations, social media can be fantastic in building communities, in getting your message to your customers/clients/stakeholders, and in adding value to your brand. But when a crisis hits, negative unplanned messages can go out-of-control in seconds which can ruin an ...

The more meetings I have with small businesses, I am realising that social media is puzzling to a lot of people. Most people know they need to use social media, but do not have the time, knowledge or ability to use it effectively. Most businesses also still think it is too risky to use and don’t really want to open ...