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A reader of a magazine wrote in and asked some questions. I was invited to reply. A good deal or hidden nightmare? I recently found a property that meets all the ‘fundamentals’ that property investment experts always talk about. I’ve looked at the property twice and I’m very happy with it. I haven’t done any tests on it yet – ...

Social media is becoming more important in building a brand’s identity, and it is becoming harder to get organic reach. But businesses don’t need to despair; there are steps that can help to get noticed. These 9 steps is a system I use with many of my clients to building their social media presence while increasing their sales. These steps are supported ...

  The evidence of the value of women-led businesses is overwhelming.  Women-led businesses perform better in terms of profit, return on equity, and productivity.  They have greater growth potential, and they grow faster than their male-led equivalents.  And they are more likely to operate efficiently. Yet when it comes to big business, there are fewer Australian companies that are run ...

Branding is the emotional response of your audience to your business. An effective brand strategy combines engaging marketing tactics and delivering on the promise made to your clients and prospects. It also ensures your company communicates the right message, to the right people, at the right time, ensuring consistent business growth. Five essential points for developing a strong brand are: ...

It’s a human fact that as an SME owner, you cannot possibly be the expert in all areas of your business, and yet you need to understand all aspects.  So where do you begin when customers start asking for extended credit on their purchases and you don’t want to lose the sales? Since the accounts receivable ledger is often considered ...

I think it’s fair to say most entrepreneurs and business owners do not like advisors. Particularly the cowboys that come in and tell them what to do in a “paint-by-numbers” fashion, then disappear leaving the founder to do all the hard work without much real guidance. Whether those advisors are called coaches, consultants or just advisors they’re unfortunately not exactly ...

In this disruptive age for business, growth is often dependent on remaining relevant to a customer base, and reflecting changing consumer attitudes and behaviours. In order to get a better handle on value calculations, we spoke with future-now researcher and consultant, Marianne Doczi, about her work on contemporary currencies. Business Connector (BC): Marianne thanks so much for your time speaking ...

When I first saw this photo, I was amazed at the confidence these guys have in their own workmanship and with such basic tools. To see these workers amongst a construction context they would be mediocre but these guys are anything but mediocre. A lot of us have lived mediocre lives but what makes us different is we were bored ...

I’ve had enough! Over the last six weeks the number of horror stories about companies not achieving the funding they should reasonably expect has led me to grab the pen on this early Sunday morning. Below you’ll see the top FIVE mistakes that commonly trips up the best laid plans of mice and men!   Mistake #1: Working with the ...

Introduction Have you ever found yourself on the business treadmill “doing the same thing and getting the same results but expecting and hoping for more”? Is this perpetuating a state of profitless prosperity? The point of being in business is to generate a better return on our investment now and in the future, than we can from investing elsewhere. When our ...