Liz Buchanan

Liz Buchanan is a speaker, trainer and strategist who is all about social media. She is passionate about incorporating this online communication technology to the overall digital strategy for engagement with all stakeholders. Her own business, Ember Solutions, works with businesses to enhance their social media presence. Liz is also a sessional lecturer and tutor at Queensland University of Technology, specialising in the fields of Advertising Management and Digital Portfolio. Click to view Liz Buchanan's full profile

9 steps to make your social media get noticed

Social media is becoming more important in building a brand’s identity, and it is becoming harder to get organic reach. But businesses don’t need to despair; there are steps that can help to get noticed. These 9 steps is a system I use with many of my clients to building their social media presence while increasing their sales. These steps are supported ...

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In the world of social media, there is the good, the bad and the ugly.

A crisis can strike at any time, from anywhere and most organisations are not prepared for the unexpected. In most situations, social media can be fantastic in building communities, in getting your message to your customers/clients/stakeholders, and in adding value to your brand. But when a crisis hits, negative unplanned messages can go out-of-control in seconds which can ruin an ...

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Do you really know why your business is using social media?

Do You Really Know Why Your Business Is Using Social Media?

The more meetings I have with small businesses, I am realising that social media is puzzling to a lot of people. Most people know they need to use social media, but do not have the time, knowledge or ability to use it effectively. Most businesses also still think it is too risky to use and don’t really want to open ...

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